We write music because we feel compelled to do it, not because of some external reason or demand. Or do we? The role of inspiration, and what can be defined as inspiration in composing music, has been debated extensively. The truth is, we cannot separate external influence from inner compulsion.

Throughout the history of music, the most successful composers have been the ones that have managed to tune their creative impulse to the needs of the outside world. As far as creative output is concerned the outside world is a strange mixture of elements, where the expectations of patrons, commissioning bodies, influential friends and colleagues coexist with an imagined audience and the public projection of a composer’s self-created artistic image. All these elements come to play in the mind of composers as potential influencing factors, and affect their work more than they would like to admit.

We should then rephrase the first sentence like this: we write music because we want to communicate with the world. What is the chosen channel for this communication? If you are a smart composer, alert to the changing world around you, you will know already that the zeitgeist doesn’t inhabit concert venues programming ‘contemporary music’ works. It is to be found instead in some sort of team endeavour – a movie, a theatre production, a multimedia installation, a site-specific event, where your music becomes part of a wider artistic venture, a complex cultural product of our time, reflecting the interconnecting nature and the infinite resonances of our mostly mediated experience of reality.

You have then become a content provider, a sharp operator in a increasingly undecipherable world, carving small slices of meaning by interacting with other media, other forms, and with the unavoidable, ubiquitous technology we try so hard, often so helplessly, to keep under control.